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B2B eCommerce Case study

INTRODUCTION:

This case study showcases how eBramha transformed a OEM through a powerful Magento-based B2B eCommerce solution.

The OEM manages nearly 100 products across 20 models. Our tailored solution helped them overcome key challenges and achieve a complete digital transformation.

CLIENT CHALLENGE:

The client, a well-known OE manufacturer, faced several eCommerce and operational challenges. They struggled with security issues, poor supply chain visibility, and limited stock information. Internal communication between departments, distributors, and dealers was also fragmented.

Their specific challenges included:

  • Setting up a minimum order value system for dealers based on selected products.

  • Categorizing dealers into multiple tiers.

  • Achieving real-time inventory checks and sales data updates.

  • Establishing seamless communication across teams.

  • Tracking dead stock and outstanding payments efficiently.

  • Maintaining the eCommerce site with regular updates.

  • Creating a unified B2B-B2C eCommerce platform.

SOLUTION AND APPROACH:

To meet these goals, eBramha built a custom B2B eCommerce portal using Magento, known for its high security and scalability. The platform was designed to expand market reach and improve operational efficiency.

Custom Features

We developed an exclusive minimum order value module, enabling the client to set unique purchase limits for each dealer type—something not available in default Magento setups.

System Integration

The portal was integrated with the client’s inventory and financial systems. This allowed real-time updates on inventory, payments, and shipping details—ensuring smooth process flow across all departments.

Dealer Management

Dealers were categorized based on login credentials. Pricing and discounts dynamically changed depending on the login type—dealer, employee, or customer.

Stock Visibility and Communication

The system offered full visibility of dead and stagnant stock across India. This enabled better redistribution of inventory based on regional demand.
Every order automatically notified all related departments, making communication faster and more efficient.

Enhanced User Experience

  • WhatsApp-integrated order tracking simplified status updates.

  • A warranty registration module allowed dealers to register products on behalf of customers.

  • Each dealer maintained their own inventory, synced in real-time with the client’s master database.

Payment Flexibility

We integrated a credit card payment gateway supporting both traditional (cash, cheque, DD) and modern (credit/debit card, net banking, UPI) methods.

B2C Extension

The same platform was extended to a B2C model, allowing customers to buy directly from the website. Orders were fulfilled by zonal distributors, ensuring faster delivery without a minimum order value.

The B2C portal built customer trust by offering authentic products—unlike third-party marketplaces.

The drop-ship program ensured centralized inventory management. Any order placed through a dealer was automatically fulfilled by the assigned distributor.

RESULTS AND IMPACT:

The results were remarkable. The new Magento B2B-B2C eCommerce site delivered a secure, scalable, and user-friendly experience.

Key achievements include:

  • Complete integration of dealer categorization, dynamic pricing, and order tracking.

  • Real-time visibility into inventory, stock movement, and payment details.

  • Streamlined communication across all departments.

  • Improved cost efficiency and faster credit cycles.

  • Enhanced transparency and control throughout the supply chain.

  • A dedicated admin dashboard for analytics and reporting.

The client reported a significant increase in leads, orders, and customer satisfaction after implementation.