Client Overview

A leading US-based retail brand with 70 + franchise locations across the country approached eBramha Techworks to modernize and unify its digital commerce operations. The company serves franchise network, managing a catalogue of over 1,50,000 products (including 23,000 active SKUs). Their goal was to create a centralized yet locally empowered eCommerce ecosystem that streamlined operations across corporate and franchisee levels.

Business Challenges

The client faced significant hurdles in managing distributed retail operations at scale:

• Fragmented Inventory Visibility: Each franchise operated independently, with limited insight into real-time stock availability at the corporate level.
• Order Fulfillment Challenges: Orders were not routed efficiently to the nearest location, leading to delayed deliveries and higher logistics costs.
• Inconsistent Customer Experience: Multiple local websites and checkout systems created brand inconsistency and customer confusion.
• Disconnected Systems: Franchisee inventory, corporate reporting, and intranet applications were not synchronized.
• Franchise Functionality: Franchise lacked tailored pricing and tax workflows.
• Product Data Overload: Maintaining 1,50,000 SKUs across active and archived products required automation, taxonomy standardization, and clean data management.

eBramha’s Solution & Approach

eBramha Techworks implemented a custom-engineered omnichannel B2C eCommerce platform with seamless integration between corporate headquarters, franchisee stores, and end customers.

1. Centralized Multi-Store Architecture

• Built a franchisee-level storefront for each of the 70 + locations, connected to a unified corporate backend.
• Implemented real-time synchronization so that each franchise can manage its local inventory, pricing, and promotions, while the corporate site maintains a consolidated inventory view.

2. Advanced Inventory & Fulfillment Logic

• Developed a round-robin fulfillment algorithm that automatically routes customer orders to the nearest store with available stock.
• Enabled curbside pickup and drop-shipping workflows for improved flexibility.
• Integrated stock updates and warehouse transfers directly into the corporate intranet for instant reporting.

3. Rich B2C Experience

• Designed a modern, responsive UI/UX for retail shoppers with multiple checkout options — guest checkout, registered users, corporate buyers, and franchise customers.
• Integrated secure payment gateways, real-time shipping API, and loyalty- reward modules.
• Personalized product recommendations based on local inventory and customer location.

4. Robust Franchise Features

• Implemented Franchise login, custom price lists, and Franchise admin dashboard.

5. Data & Scalability

• Over 1,50,000 products with structured taxonomy and image optimization.
• Built scalable APIs for ERP / CRM / Intranet integration ensuring business continuity.
• Set up real-time analytics dashboards for sales, inventory aging, and customer behavior.

Results & Impact

The new platform transformed the client’s digital ecosystem:

Key Takeaways

• Scalable Architecture: The solution now supports 23000 + active products and can scale beyond 100 franchise locations.
• Seamless Integration: End-to-end connectivity between franchisee operations, corporate systems, and customer touchpoints.
• Customer Choice & Speed: With multiple checkout modes and round-robin fulfillment, delivery times and costs dropped significantly.
• Future-Ready Platform: Designed for growth — supporting mobile apps, AI- based recommendations, and multi-language expansion.

Conclusion
eBramha’s end-to-end Franchise B2C eCommerce implementation empowered the client to unify their nationwide franchise network, enhance customer experience, and achieve operational efficiency at scale.

By leveraging real-time data synchronization, intelligent fulfillment logic, and customized Franchise eCommerce features, the client transformed into a digitally connected retail enterprise capable of serving both corporate and consumer segments with agility and consistency.